So You Want Something That Tastes More Generic?

You’re a Budweiser, Kokanee, Lucky Lager, Coors or T.N.T. drinker. Or at least you think you are. Maybe you’re a creature of habit and you don’t want to mix things up too much. Maybe you feel like taking a chance on something is not worth the higher price point. All these generic North American beers are what we ‘snobs’ like to refer to as North American adjunct lagers. They contain ingredients that are cheap filler products like corn and rice in the mash tun. This both lowers the cost of the output beverage, sweetens it and a few other bonus beer related things like increased head retention. While some of these things are desirable it comes at the cost of quality. Quality that even you, every day person, can become aware of and taste with a little thought. Most modern craft breweries offer a staple product aimed at the InBev(Anheuser Busch) market. They use this often more ‘palatable’ beer to subsidize their more expensive or experimental(see spontaneously fermented barrel aged for example) brews; much like how modern day Porsche uses sales of the Cayenne SUV to subsidize development of their super cars. So what do you wanna do fight about it?! No, no, no it’s not like that. What I want to do is write a little guide to help you generic beer lovers breathe a little life into your palate. Enjoy something slightly fancier and there are kick backs for everyone. You support local Canadian businesses and get to enjoy tastier beverages and the craft brewers get to continue doing what they do best; making beer with pride and attention. Ok, so, you’re interested now but what can you do about it? Well I’ve made a list that you can take shopping with you, the next time you head to the beer store, of new stuff to try that will not push the limits on your poor ‘wittle’ taste buds. Also you’ll see what brewery you’re supporting by buying these more gentle delights.

Lighthouse Lager – comes in the familiar and comforting 15 pack and supports a Vancouver Island based brewery that makes some of the best IPA in Canada.

Phillips Blue Buck – a nice smooth crisp amber ale, perfect gateway beer; purchase this beer to support Phillips Brewing out of Victoria.

Rocky Mountain Pilsner – crisp and light but still subtly interesting. purchase in support of Russell Brewing out of Surrey BC.

Alley Kat Charlie Flint Lager – A smooth and easy drinking lager with a little Euro flair. Subtle but satisfying. By Edmonton’s own Alley Kat Brewing.

Tree Brewing Cutthroat Pale Ale – Might be a little hoppy but I think this beer makes a great intro to something more interesting. Tree Brewing out of Kelowna makes my favorite DIPA.

These brews should all be widely available in Canada so go forth my fledglings and feast on new delights. Try one of these brews as your first beer of the evening and maybe you won’t be so excited about your adjunct lagers anymore. I’m not judging, or AM I? Until next time, a hearty cheers from the WCBL!!

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